Our goal
To design a consultancy that is impactful, honest, and lean; helping clients scale, stabilise, or radically transform the way they do business.
Meet the founders
Decades of experience,
zero baggage
Big agency experience, minus the overhead. We move fast, stay lean, and keep things refreshingly simple. We’ve seen it all, and we’ve left the bad habits behind. What’s left is what works.
Mike Veitch, CEO
Brings sharp expertise across digital, technology, and transformation, with a knack for shaping organisations, launching products, and leading teams through complex change.
Matt Webb, CTO
Brings deep digital and tech leadership as former CTO at Mirum, with a flair for pioneering mixed‑reality experiences (e.g. HoloLens) and guiding global engineering teams through cutting‑edge innovation.
Adrian Webb, Chairman
Combines strategic product and corporate governance insight, with a strong background in FTSE board leadership and academic grounding in philosophy and higher‑ed teaching.
Our values
No fluff, no legacy systems, no egos.
At our core, we focus on delivering practical, forward-thinking solutions without the distractions of outdated systems or inflated egos.
Unlock
the art of the possible
We help clients see beyond the immediate ask, challenging assumptions, exploring new angles, and revealing opportunities they didn’t know existed.
Enhance the
potential of technology
Technology is only as powerful as the vision behind it. We help teams unlock its full potential to drive smarter, faster, better outcomes.
Deliver
unbiased thinking
No agendas. No hidden upsells. Just clear, honest thinking shaped by experience, not ego.
Be
ruthlessly truthful
We say what needs to be said, even when it’s uncomfortable. Because clear, honest conversations build better outcomes, faster.
No
bloat or fluff
Our processes are built for momentum, not meetings. Light where they should be, sharp where they need to be.
Be
creative
Creativity isn’t just for the final layer, it’s baked into how we think, solve, and build from day one.
Solve problems with
exceptional talent
Every challenge deserves the right minds on it. We build lean teams of exceptional talent, tailored to solve, not just deliver.
Our heritage
Success stories from every sector
Our clients come from all industries, each with their own unique challenges and goals. From startups to established enterprises, we’ve helped businesses across every sector achieve success, delivering tailored solutions that drive real results.
These are not just stories, they’re proof of what’s possible when the right approach meets the right expertise.
